DHD EUROPE, an overseas subsidiary, has started a promotional campaign in European countries.

DHD EUROPE, an overseas subsidiary, has started a promotional campaign in European countries.

The European subsidiary DHD EUROPE (U.K.) joined Vitafoods International held at Geneva Palexpo, Geneva Swiss on May 8 to 10, 2007. About 400 companies from all over the world exhibited products in this show and there were a total of about 5,000 visitors in the two days.

DHD EUROPE exhibited BioBran, NKCP, and Rice Kefiran to announce the brands and to develop new local agents. Among them, BioBran received greater-than-expected responses because the product is sold in 40 countries worldwide and significant evidence has accumulated domestically and internationally. The event has successfully ended. Daiwa Pharmaceutical not only promotes local sales but also performs cooperative research and information exchange with local universities and research institutes. The company intends to conduct a sales promotion suitable for the conditions and markets in each European country.

Daiwa Pharmaceutical also has overseas subsidiaries in Europe, Asia, and America to expand the market worldwide. It will give a presentation in Natural Products Expo Asia 2007 to be held in Hong Kong on June 27 to 29. They aim to acquire agents and raise awareness of their products in Asian countries including China.

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